Successful Leadership and Good Storytelling
You’ve heard the old maxim that a leader has to capture his or her team members’ hearts, and their minds will follow. The best path to their hearts is the old-as-humankind-itself craft of storytelling. The best leaders can craft a story that pulls their team members into their mission, vision, goals, and strategy. In my experience, the best instruction is found in Story, by Robert McKee, which is the bible of Hollywood screenwriters. I just saw this on leadership and storytelling and it has some good ideas as well.